Otto The Tag Auditor checks whether Google actually got the hit
Otto The Tag Auditor walks your site, scores tag health, and names the next fix when Google never received the hit.
Category MarTech
Introducing Otto: agentic AI for marketing tag audits.
First post about Otto The Tag Auditor — agentic AI for marketing tag audits. Scan, evaluate, recommend, then scan again as a health check. Very initial stage: local build still early on crawl, recommendations, and results plus dashboard.
Asking AI about GA4 is easy. Trusting the answer is the hard part.
A PoC on whether retrieval-grounded answers can help non-technical marketers brief developers with more confidence than a general chatbot.