A chatbot question is a conversion touchpoint. Treat it like one.
Why a site chatbot is a conversion touchpoint, and why marketing should measure the path to application — not only whether the bot answered the question.
Category Marketing Analytics
Week-on-week is a useful signal. It is not a decision.
People asking for an AI summary of a dashboard usually want diagnosis and prescription. Week-on-week is a signal. Useful means the recommendation first, then the potential drivers — plus targeting, creative, daily budget shuffles, and the business model.
I put the same MMM table into TabFM and Meridian. Only one answered the budget question.
A PoC comparing Google’s Tabular Foundation Model with Google Meridian on the same demo data, and what each approach can actually hand a marketing planner.