Hey, my name is
Anthony Tsui
MARTECH · ANALYTICS · AI
Turning marketing data, technology and AI into practical solutions for better decisions.
Years of experience
Enterprise brands
Industries
SELECTED IMPACT
A selection of outcomes across marketing measurement, data foundations and applied AI.
MMM, predictive modelling and analytics that turn
cross-channel data into clearer marketing investment decisions.
MMM · Modelling · Optimisation
Measurement, tracking, BI and data foundations that make
marketing performance more reliable, connected and actionable.
GA4 · BigQuery · BI · Server-side tagging
Conversational AI and GenAI-enabled analytics designed for
real workflows, human judgement and responsible adoption.
Chatbots · NLP · GenAI-enabled analytics
Career Experience
10+ years across marketing analytics, MarTech, data platforms and enterprise AI—from hands-on delivery to solution and team leadership.
2025-2026
Associate Director, Analytics – WPP Media
Led analytics delivery, solution design and interim department operations across global BI, MMM, spatial analysis and ad-tech governance. Reviewed and improved a regionally built GenAI-enabled MMM tool, making its model summaries clearer and more useful to planners.
2021-2025
MANAGER → ASSOCIATE DIRECTOR, DATA ANALYTICS — ESSENCEMEDIACOM
Led MarTech and BI consulting across measurement, data engineering and analytics—delivering MMM, automated BigQuery pipelines and privacy-first measurement solutions while helping double divisional data and technology revenue in 2024.
2018-2021
CHATBOT SPECIALIST → ASSOCIATE, CHATBOT TEAM — STANDARD CHARTERED
Coordinated an enterprise conversational AI programme from pre-launch planning through launch and post-launch optimisation across the public website, online banking and mobile app.
2016-2017
DIGITAL SPECIALIST — BEYOND MEDIA GLOBAL
Managed end-to-end digital campaigns and applied R-based customer segmentation to improve SEM performance, delivering a reported 400% ROI.
2014-2016
Research Assistant — HKU LI KA SHING FACULTY OF MEDICINE
Applied regression analysis to public-health research and co-authored two published studies on the health effects of air pollution.
Latest Writing
I open-sourced a Hong Kong overlay for career-ops
A scrubbed Hong Kong overlay for career-ops. Filters, gates, board-eval. Fork what helps; keep your hunt private.
What I am keeping from Simmer's AI for Technical Marketers
Practice habits from Simmer’s AI for Technical Marketers: structured synthetic data, knowledge graphs and Graph RAG, content gap analysis, and privacy lessons as an HK reference — not a week-by-week report.
AI productivity for one person is not the same as AI value for a company
How AI helps a company and how AI helps an individual are two different things. Mixing them up can make a busy personal week with AI look like a business result.
LET’S CONNECT
Interested in marketing technology, analytics, AI, or a potential collaboration? I’d be glad to hear from you.